Miniclip.com has entered into an exclusive agreement with Albie Hecht, CEO of digital entertainment studio Worldwide Biggies, to bring Miniclip’s top gaming properties to TV and the web. The partnership aligns one of the industry’s most successful entertainment producers with the world’s most popular online games property, which boasts more than 70 million unique game players each month.
Hecht, who was responsible for the development and launch of Nickelodeon’s SpongeBob SquarePants, Kids Choice Awards and Dora the Explorer, will first eye some of Miniclip’s most popular games, including Gravity Guy, Hambo, Sketch Star, Canyon Defense, Monster Island, Extreme Skater, iStunt, Minipets and 8 Ball Pool. These properties will fuel the initial development deal aimed at creating fully immersive entertainment experiences that will appeal to Miniclip’s young audience.
“Albie Hecht is one of the most successful producers in kids entertainment and an ideal partner to bring Miniclip’s IP to TV and web series,” said Chris Bergstresser, vice president and commercial director of Miniclip. “We’re thrilled about our partnership with Albie and look forward to our games being transformed into the next big television, film or online hit!”
“Miniclip right now commands an audience that any content provider would envy. They have built this success with a wealth of strong content that will transfer well into a variety of multimedia platforms,” said Albie Hecht. “My aim is to tap into this content and create something fun and engaging that Miniclip’s millions of fans will thoroughly enjoy.”
The partnership with Worldwide Biggies is part of a long-term global brand extension campaign that will leverage Miniclip’s well-established online brand with consumers in a variety of ways and build it at retail and beyond. This partnership follows a national kids meal promotion with Del Taco and Miniclip’s first appearance at Licensing Expo in Las Vegas. Additionally, with the goal of bringing its highly popular games to even more audiences around the world, Miniclip recently unveiled a brand new site design which includes many new exciting features including the ability to play Miniclip’s mobile titles online.