Atom.com, a digital comedy network and COMEDY CENTRAL’s anchor brand for original digital content, today launches an online distribution partnership with entertainment studio and new media platform My Damn Channel (www.MyDamnChannel.com).
A selection of My Damn Channel original productions will begin appearing today in a new channel on Atom.com, MyDamnChannel.Atom.com. First to launch will be a selection of episodes from David Wain’s “Wainy Days,” a 2008 Webby Award winner for Best Comedy Series. Coming soon are additional series including the viral phenomenon “You Suck At Photoshop,” (created by Big Fat Brain, a three-time Webby winner) and the evil, comic soap opera “Horrible People” (created by A.D. Miles).
In addition, an Atom branded destination will debut today on MyDamnChannel.com, MyDamnChannel.com/Atom. The site will feature Atom originals like the hit gaming spoof “The Legend of Neil” (created by Sandeep Parikh), animation gore-fest “Stickman Exodus” (created by Waverly Films) and “Tiny Hands” (created by Jon Glaser).
“When we started last year with a nickel and two views, we never dreamed the most popular cheerleader in school would want to date us,” said Rob Barnett, Founder/CEO of My Damn Channel. “If we play our cards right, I’m sure we’ll both score. The combined distribution power of our brand with Atom.com creates solid cross-promotion and new revenue opportunities.”
“We’ve chosen a collection of our favorite My Damn Channel videos to program on Atom.com,” said Scott Roesch, General Manager of Atom.com. “This partnership not only gives both brands access to highly relevant new audiences, it gives the Atom staff a chance to justify all the time they’ve wasted on MyDamnChannel.com over the past year.”
Atom.com, a division of Viacom Inc.’s MTV Networks, is a digital comedy network for young men that reaches millions of consumers each month on the Atom.com Web site and millions more through multiplatform distribution on television, mobile phones, and the Internet. Drawing on a strategic partnership with COMEDY CENTRAL and its own 10-year history of online video innovation and leadership (formerly as AtomFilms), Atom.com delivers Web comedy like nobody else.
About My Damn Channel
My Damn Channel is an entertainment studio and new media platform created to empower professional actors, comedians and musicians to co-produce, distribute and monetize original, episodic video. Artists create programming for the My Damn Channel site and for syndication on today’s most heavily-trafficked online communities and social networks. My Damn Channel delivers creative control, funding, distribution, and revenue to co-conspirators including Big Fat Brain, Coolio, Grace Helbig, Steve Kerper, Kurt Loder, A.D. Miles, Andy Milonakis, Harry Shearer, David Wain and Don Was. The company is supported by an advertising revenue model, and by licensing the studio’s entire portfolio of content across all forms of digital distribution.