The excitement surrounding the upcoming WATCHMEN feature film has brought new readers to the graphic novel format. Now that theyve read WATCHMEN, where do they go next? Help point them in the right direction with DC Comics AFTER WATCHMEN, WHATS NEXT? program.
DC Comics has developed a marketing campaign that spotlights several award-winning, best-selling titles from our various imprints. Each book reflects an aspect of WATCHMENs broad appeal including other works by Alan Moore, science fiction tales, post-modern super hero action and sophisticated titles for mature readers and is a great entry point for both new fans just discovering graphic novels and established readers looking to try something new.
The program is supported by an extensive marketing campaign including five promotionally-priced reprint Specials which are rush solicited below.
The marketing campaign includes:
Five AFTER WATCHMEN, WHATS NEXT? Specials featuring a cover price of just $1.00:
SAGA OF THE SWAMP THING #21 SPECIAL EDITION
TRANSMETROPOLITAN #1 SPECIAL EDITION
PLANETARY #1 SPECIAL EDITION
PREACHER #1 SPECIAL
IDENTITY CRISIS #1 SPECIAL
Please see below for more information on these Specials.
32-page booklet to be given away at conventions, comics shops and book stores
House ads in the DC Universe, Vertigo and WildStorm titles
Editorial page promotions in Vertigo: On the Ledge, DC Nation and WildStorm Stormfront columns
National Consumer Online Banner Advertising Campaign
Retailer Tools on DC Comics retailer page on diamondcomics.com
Checklist, Header Card, Shelf Talker and Bag Slick
Bag Stuffer for DC Retailer page for Direct Market retailers
AFTER WATCHMEN, WHATS NEXT? MySpace Group
AFTER WATCHMEN, WHATS NEXT? Facebook Group
Ad pages in Convention Program Guides
32-page Booklet distribution at DC booth
Bookmark distribution at DC booth
Website at www.readwatchmen.com
Showcase titles on the homepages of DC, WildStorm and Vertigo throughout February, March and April to capture new WATCHMEN readers
Articles on DC, Vertigo and WildStorm homepages
Co-op Movie Slide
Co-op Ad Slick