‘2009 MTV Video Music Awards’ Performances Drive Music Sales

A little more than a week after making their American television debut by performing “Uprising” during the “2009 MTV Video Music Awards,” popular British band Muse has set high marks for record sales, debuting at #3 on the Billboard chart, with 128,000 copies sold. The “Uprising” single alone saw a week-over-week growth of 341% after the performance, jumping from 12,040 to 53,039 units sold this week.

“We’ve seen amazing growth for Muse, with this album selling nearly three times as many copies as the last album did in its debut week,” says Tom Biery, General Manager of Warner Bros. Records. “One thing that was integral was the MTV Video Music Awards. Not only did we see dramatic sales increases a week later, but the band’s performance was a top trending topic on Twitter that night. In addition, the band saw the traffic on its website reach its highest level in history.”

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